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Nestled in the heart of Colorado, where sunrise paints the peaks in molten gold, alpine lakes reflect snow-capped peaks, and wildflowers bloom in unapologetic color, one company dares to redefine what it means to wear time on your wrist. 5280 Watch Company, born exactly one mile high, isn’t just creating watches—We’re forging wearable art and heirlooms of craftsmanship through centuries-old techniques nearly lost to time and practiced by only a handful of artisans worldwide.

 

At the soul of every 5280 timepiece is a canvas of .999 pure silver, engraved by hand using a 1914 rose engine lathe, the same tool once used to decorate Fabergé eggs. Onto this low-relief silver, artists apply Basse-Taille—a 11th-century enameling technique where translucent glass powder fuses to silver under 1,400°F of fire over the top of hand-engraved Guilloché. The process—called Grand Feu enameling—requires up to 30 hours per dial, and the stakes are high: three out of four dials don’t survive the fire. What remains is rare, eternal, and unlike anything else in modern horology. 

These dials are not stamped, painted, or mass-produced—they are forged by fire, guided by hand, and inspired by Colorado’s vibrant natural palette.  Each finished piece is a genuine survivor—a one-of-a-kind tribute to both nature and craft. Each dial becomes a living tribute to Colorado’s landscape—its deep alpine blues, wildflower greens, and golden sunlight—encapsulated forever in enamel and silver. With over 170,000 possible combinations, including case finishes, strap options, and dial colors, your 5280 watch is as personal as your fingerprint.

 

At the heart of each piece beats a Swiss-made Sellita movement, with chronometer-level precision, sapphire crystal on both sides, and ergonomic, curved lugs for perfect fit. Even the straps—crafted from exotic leathers or black tropic rubber—are equipped with Fitwell-designed micro-adjustable buckles for secure comfort on any wrist.

 

More than a watch, it’s a legacy—a wearable work of art, designed to be passed down. 5280 isn’t just measuring time. They’re capturing it. For generations.

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Crafting Timeless Artistry

Our Offerings

Art
Quality
Heritage
Craftsmanship
Design
Exclusivity
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Founder & CEO

Rich Keel

President

Amy Davala

Chief Happiness Officers

Miss G & Mister Kody

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